Distribution Deals

Distribution partnerships that provide access to a large audience / user base of a strong network or brand can boost reach substantially overnight.  Typically they are harder to achieve as a small company that’s just starting out, since there has to be some kind of value exchange taking place and the more attractive collaborations for growth tend to be with larger companies with millions of users.

Just a few examples of distribution deals include partnerships with mobile telecommunications carriers (the telco promotes your app to their subscribers in exchange for a cut of the profits, or perhaps a flat fee), traffic exchange between websites, pre-installation of (possibly customized) versions of an app by manufacturers of smartphones, smart TVs or other connected devices.

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