There are no posts here yet -- check back later
If an app or game contains dynamic content e.g. news articles, recipes, photos, music tracks, etc. then tracking engagement (views, likes, bookmarking, purchases etc.) on and sharing of content provides insight into which content and categories deliver the best ROI. In addition to tracking content shares, it’s also desirable to measure how many referred users a specific item of content generates as a result of being shared and which channels deliver the best virality.