Conversion Funnels

Tracking and visualization of each event in key engagement flows such as account creation, purchases, searching, etc. helps identify under-performing flows and guide optimization efforts by showing the drop-off in users as they move through each stage.

New funnels can be created on an ad-hoc basis in most analytics suites, so new funnels can easily be created to monitor performance of new features or purchase options.  Detailed event tracking is a pre-requisite for funnel visualization.

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In this post, I’ll give a short introduction to the huge topic of lifecycle marketing and discuss how to build a lifecycle marketing program from scratch. What exactly is Lifecycle Marketing? The term lifecycle refers to the

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