Install Attribution

Attribution of mobile app installs to specific marketing campaigns, content shares on social networks, invites or other acquisition sources involves different tracking technology to the web world. Browser cookies can be used on mobile/responsive web sites, but for native apps, users are tracked using device-specific IDs such as IDFA or Android ID, or via imperfect fingerprinting technology that combines a number of data inputs to match a user (or, more correctly, a device) to a click an install.  Attribution becomes even more challenging when accounting for multiple touch-points and cross-platform traffic (e.g. desktop web to mobile device install).


Deferred deep linking lets you track referrals, optimize your onboarding flows, analyze trending content beyond the install.  In this article we'll explain how you can use it to grow your app. [caption id="attachment_4936" align="aligncenter" width="192"] Fy use deferred

Aggressively cross-selling your native app to your mobile website, has many benefits. You can offer a better full-screen UX and increase engagement because your app is likely more feature-complete. Even if you would argue that you have

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