User Testing

Nothing brings a product team a reality-check faster than inviting real people to try out a new product / feature.  Whilst the feedback from user testing sessions is qualitative in nature, it can be incredibly revealing and often just a few user tests are required to identify common themes and usability issues within the product, which can inform product optimizations, design and even complete product pivots.

In an early-stage startup, frequent user testing is especially valuable; bringing in real people to interact with prototypes and early product versions challenges assumptions about product-market fit and wrenches teams out of the myopia and groupthink that can manifest itself in enthusiastic founding teams.

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