Content Indexing

Content Indexing of deep-linked atomic content, principally via Google App Indexing and the improved Apple Search that rolled out with iOS 9 provides new opportunities to drive app discovery as well as referrals of existing users directly back into the app.  

Ensuring web and mobile web content is also properly indexed and is mapped to the same content inside the app is important when implementing a coherent and optimized Search Optimization strategy, since Google currently still requires matching web content in order to index content within apps (though this will likely change in the future, as the relevance of web declines further).

Conversion-optimized responsive landing pages and Facebook pages should also not be overlooked as additional channels for driving app downloads and should also be optimized for search, although likely a full Content Marketing program will yield stronger results (but also require more creativity and effort) than pure advertisement landing pages.

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