Push Notifications

Native push notifications and browser notifications provide a way to reach the user when they are not using the product and hence are highly effective channels – when used wisely – for re-engagement of existing users.  Push is an opt-in channel, so not all users can be reached, but the impact on the opted-in is often worth it.  In order to increase the reach of push as a channel over time, many growth marketers invest significant effort in experiments designed to increase push opt-in rates.


In this post, I’ll give a short introduction to the huge topic of lifecycle marketing and discuss how to build a lifecycle marketing program from scratch. What exactly is Lifecycle Marketing? The term lifecycle refers to the

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