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The Search Popularity Score - Impressions calculator is built based on a joint study with Splitmetrics. Our Search Popularity Score - Impression calculator:- Estimate the number of impressions for search terms based on Apple’s Search Popularity Score- Compare differences in Impressions between Search Popularity Scores- Apply results both to ASA (for bidding and budget allocation) as well as to ASO (metadata suggestions) Read the study article here: "How to Hack Correlation Between Share of Voice & Apple Search Ads Search Popularity?"