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Social networks – including messenger apps – provide access to potentially huge numbers of potential users.
Social media marketing can be a great way to connect with potential and existing users, drive acquisition, deeper engagement, or develop communities.
Referring to all ‘social’ as one channel is a major simplification; each social network has different characteristics in terms of the potential for connecting to or building audiences, methods of communication that are possible, support for paid or promoted posts and myriad other factors. Social is actually a huge topic, which will be explored in detail in mutliple articles in the sub-section, over time.