International

‘International’ growth is a broad topic that transcends any particular layer in the framework. Growth tactics in international markets are likely to be quite specific to your product/service and the competitive landscape in which it operates. However, done right — which likely will mean more than simply translating the product and app store listing, though this would be a good place to start — internationalization will act as a catalyst for your acquisition, engagement and monetization efforts and hence complement activities across the stack.

A strong international strategy will likely take into consideration supporting locally-relevant payment methods, integration with the most popular social networks in target regions, country-level or regional partnerships and so on, and hence works in combination with many of the individual cells in the stack.

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