Effective re-targeting of users or potential users with targeted messaging can be used to drive acquisition (by re-targeting visitors to a web app or landing pages with adverts for the mobile product), increase engagement, or to boost monetization; it cuts across all three layers. Ideally, a growth marketer would be able to pinpoint users who had dropped out of — or got stuck in – any stage of the user lifecycle and deliver a message that will hopefully nudge them towards a goal.


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