The Mobile Growth Stack

The mobile growth stack is a light-weight framework for strategic mobile growth.

New? Learn more about the mobile growth stack or read how to apply the stack.

The Mobile Growth Stack
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Aggressively cross-selling your native app to your mobile website, has many benefits. You can offer a better full-screen UX and increase engagement

One tough challenge, especially with small teams, is deciding how much emphasis to allocate to product (e.g. new features, functionality

In this post, I’ll give a short introduction to the huge topic of lifecycle marketing and discuss how to build

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In this post, I’ll give a short introduction to the huge topic of lifecycle marketing and discuss how to build a lifecycle marketing program from scratch. What exactly is Lifecycle Marketing? The term lifecycle refers to the stages a user goes through

The Google Play Store lets you be pretty creative when it comes to the text assets you provide for your Play Store Listing. You can use rich formatting (HTML) and emojis to make your Google Play app description stand out

Deferred deep linking lets you track referrals, optimize your onboarding flows, analyze trending content beyond the install.  In this article we'll explain how you can use it to grow your app. [caption id="attachment_4936" align="aligncenter" width="192"] Fy use deferred deep links to bounce people

User accounts can be a fantastic way to build user loyalty and increase retention. However, they do not make sense in every scenario and come with significant overhead versus a simple ‘anonymous’ product experience. In this post, I’ll outline the key benefits

This is a guest post by William Gill (Twitter). Will is the Head of Growth and Monetisation for the consumer business at HERE, and previously at Nokia was the Head of Product for mobile products. In his spare time he writes

One tough challenge, especially with small teams, is deciding how much emphasis to allocate to product (e.g. new features, functionality or usability improvements) vs growth (sustainably growing the active user base), especially when it comes to engineering resources, which are

When it comes to App Store Optimization (ASO), the Apple App Store is mostly a black box. One of the most important assets to play with to increase discoverability, is the 100-character keyword field. You can fit some 8-12 keywords in there, which can be a

Since we’ve started consulting several companies on their ASO strategy, we began to identify similarities between the issues they were facing and built a pretty extensive Google Spreadsheet to address these issues of Apple ASO Keyword optimization. We decided to share this spreadsheet

The Apple App Store editorial teams give prominent temporary placement of banner-style advertising for selected apps, based on various editorial criteria. First off, your app should add value or your game should be fun. Secondly, Apple might take your app

Earlier we've published an article about how to set up a keyword strategy for the Apple App Store. The spreadsheet and strategy that we’ve used for that, might be great for the App Store, but really doesn’t work for the

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