The Mobile Growth Stack

The mobile growth stack is a light-weight framework for strategic mobile growth.

New? Learn more about the mobile growth stack or read how to apply the stack.

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Popular posts

This post is loosely based on the Black Hat ASO presentation Moritz Daan gave in November at eMetrics. Apple’s last move — the

One tough challenge, especially with small teams, is deciding how much emphasis to allocate to product (e.g. new features, functionality

Aggressively cross-selling your native app to your mobile website, has many benefits. You can offer a better full-screen UX and increase engagement

Blog posts

This post is loosely based on the Black Hat ASO presentation Moritz Daan gave in November at eMetrics. Apple’s last move — the Apple App Store Purge, included the deletion of more than 50.000 apps in October 2016 according to Sensortower which exceeded

2016 was a busy year for the world of Mobile Growth Marketing.  The mobile ecosystem keeps evolving, as does the definition of a 'mobile product'.  Furthermore, growth teams and founders of mobile businesses continue to develop new strategies and tactics and explore new

In this post, I’ll give a short introduction to the huge topic of lifecycle marketing and discuss how to build a lifecycle marketing program from scratch. What exactly is Lifecycle Marketing? The term lifecycle refers to the stages a user goes through

User accounts can be a fantastic way to build user loyalty and increase retention. However, they do not make sense in every scenario and come with significant overhead versus a simple ‘anonymous’ product experience. In this post, I’ll outline the key benefits

One tough challenge, especially with small teams, is deciding how much emphasis to allocate to product (e.g. new features, functionality or usability improvements) vs growth (sustainably growing the active user base), especially when it comes to engineering resources, which are

We've created tutorial video for our Google Play App Search Optimization spreadsheet that aims to help you become a bit more strategic with your Google Play Store description. The video describes how much your short description, long description, title and developer name approximately weigh

Apple announced at the 1st of September, that app names of over 50 characters will now be rejected. This didn't come entirely as a surprise. Partially because Gabriel Machuret whispered it to us a day in advance, but also for any of the following

The Google Play Store lets you be pretty creative when it comes to the text assets you provide for your Play Store Listing. You can use rich formatting (HTML) and emojis to make your Google Play app description stand out

Deferred deep linking lets you track referrals, optimize your onboarding flows, analyze trending content beyond the install.  In this article we'll explain how you can use it to grow your app. [caption id="attachment_4936" align="aligncenter" width="192"] Fy use deferred deep links to bounce people

This is a guest post by William Gill (Twitter). Will is the Head of Growth and Monetisation for the consumer business at HERE, and previously at Nokia was the Head of Product for mobile products. In his spare time he writes

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